In the process of moving towards your outcome you will invariably experience results that are not moving you towards what you expect. When you experienced this result and begin to label it as failure then your next response will likely to be negative towards your outcome. It will literally stop you on your tracks!
On the hand, you can also label the experience as feedback. The results let you know you are not doing something right. It is a feedback for you to change the way you are doing it.
Jane is an entrepreneur. Lately, she has been feeling demoralized because her business is not doing well. On top of it she feels she is losing interest in it. When coached on the business challenges she begins to share her failures. She mentioned that she is losing customers to her competitors despite the excellent service she has been known for and gotten results in the past. She does not know what to do. These negative experiences have taken away the sparkle that she had when the business was doing well.
To help Jane, I got her to firstly hold the frame that there is “No Failure, Only Feedback”. With this frame in her mind she starts to look at possibilities of building her business. The exercise gave her some very good ideas to work on. More importantly, this frame provided her with hope and positive feelings.